- Farah - News Editor
- Read Time: 1 min
Saudi giga-project NEOM has joined forces with Microsoft to launch a new program, with its sights set on using the power of artificial intelligence to revolutionize the Kingdom’s traditional sports sector. The management of the $500 billion-city has officially unveiled the “NEOM Sports Open Innovation Program” aimed at transforming conventional sports through cutting-edge technologies, with a specific emphasis on artificial intelligence and adventure sports. This program has been launched in collaboration with the Global Sports Innovation Center, leveraging the capabilities of Microsoft.










